»Automobil Industrie« China

The ceremony was attended by several distinguished guests, including Mr. Haiyan Liu, Economic and Commercial Counselor of the Chinese Embassy in the Czech Republic; local government representatives such as the Mayors of Boršov, Planá, Včelná, Litvínovice, and Homole - Mr. Jan Zeman, Mr. Tomáš Pintér, Ms. Miroslava Stránská, Mr. Martin Král, and Mr. Miroslav Pavlíček; BMW's Heads of Seat Quality, Purchasing, and Engineering - Mr. Simon Köhler, Mr. Harsten Kess, and Mr. Valentin Hauer; Nobo Auto's Chairman Mr. Dehui Zhang, CEO Mr. Manfred Zhuang, and other partners also attended the event.

From Germany to the Czech Republic Adherence to the internationalization development strategy

Mr. Dehui Zhang stated, "The establishment of the Czech factory is a significant milestone in Nobo Auto's internationalization process. We are committed to international development, gradually implementing a global business layout. We have set up a European division to streamline the entire business chain, from research and development to production and sales. To better meet the demands of the European market, we are investing in local production in the Czech Republic."

As one of the top 100 global auto components suppliers, Nobo Auto surpassed 20 billion RMB in total revenue for 2023, marking five consecutive years of high-quality growth. A key component of this success is the stable development of its international business.

Currently, Nobo Auto operates 25 manufacturing plants and 12 R&D centers in locations including Germany, Thailand, and China. The Czech plant is its fourth overseas factory, following the commencement of its global expansion with a factory in Germany in 2019. With the addition of the Czech plant, Nobo Auto is now better positioned to serve the European market, providing local R&D, technical support, and manufacturing services to OEMs, and fostering closer collaborations with global customers.

Mr. Harsten Kess said, "We are very happy that Chinese suppliers are also coming to Europe and investing here to supply BMW. This is a great partnership we are looking forward to. This is beneficial for everyone here, it is a win-win situation for everyone."

Mr. Manfred Zhuang emphasized, "Expanding and developing our business in the European market is a core strategy for Nobo. Through our global resources and excellent product technologies, we will support our customers more effectively. We will provide ample support for the Czech factory, prioritize team culture integration, and ensure smooth operations and development."

Bullish on the European Market Empowering China's automotive industry to build a global industrial chain advantage

Chinese OEMs and suppliers are accelerating their international business expansion to seek broader market opportunities as they continue to take the lead in global automotive intelligence and electrification. The Czech Republic, with its advanced automotive industry, strategic location, skilled workforce, and favorable investment environment, naturally becomes a key strategic choice for Nobo Auto's European market investment under China's Belt and Road Initiative.

Mr. Jan Zeman remarked, "China and the Czech Republic have a long-standing friendship and cooperation. I believe Nobo will bring new economic and cultural development to our region in the future."

Nobo Auto's investment in the local area will not only create jobs but also introduce highly advanced processes and automated intelligent manufacturing lines, promoting local industrial upgrades and maintaining the competitiveness of the Czech automotive industry.

Mr. Dehui Zhang reiterated the company's commitment to future development, "We hope to drive local industry progress, promote industrial chain upgrades, foster technological research and development, and invigorate talent systems, injecting new momentum into Sino-Czech economic and cultural exchanges." Additionally, Nobo Auto aims to enhance its technical advantages and expand its regional scale effect through global competition, securing more opportunities in the European market.

With the completion of the Czech factory, Nobo Auto will leverage its technological strengths, cost control, and rapid response capabilities to accelerate localized production, better meeting the needs of European customers. Adhering to the principles of openness, cooperation, and mutual benefit, Nobo Auto will maintain long-term cooperation with regional partners, deeply integrating into the global automotive supply chain.

In the new wave of global automotive industry competition, Nobo Automotive has further globalized its business and continuously enhanced its competitiveness and brand influence in the global supply chain market, contributing to building a global industrial chain advantage for the Chinese automotive industry.