»Automobil Industrie« China

Bringing Consumer-Grade Visual Performance to China’s Intelligent Cabins

China is leading the evolution of digital cockpits through advances in display technology, interaction, and system integration.

The BAIC ARCFOX Wendao V9 is the first mass-production vehicle in China to feature HARMAN Ready Display, incorporating a 15.6-inch, modern touchscreen built using proprietary Quantum Dot and Blue Mini-LED local dimming technology controlled by intelligent algorithms.

The display delivers up to 1,000 nits peak brightness, a contrast ratio of over 400,000:1, and 95% NTSC color gamut, representing a meaningful step up from conventional edge-lit LCDs. Compared to a 15.6-inch TFT LCD, it provides up to 4x higher contrast, 12% improved color performance, and up to 40% lower power consumption, bringing consumer-grade visual quality into an automotive-grade display.

Shilpa Dely, Vice President of Visual Experiences at HARMAN International, stated:

“The BAIC ARCFOX Wendao V9 program is an important milestone for HARMAN Ready Display in the Chinese market. It showcases HARMAN’s ability to scale consumer-electronics level visual experiences onto automotive-grade platforms. We are delighted to partner with BAIC ARCFOX to bring our production-ready display solution to the Chinese market, helping them achieve differentiation and scale while delivering a higher-quality in-cabin visual experience to Chinese consumers.” 

As the first model in the Wendao series, the ARCFOX Wendao V9 is a premium MPV that builds on the ARC-FLOW design philosophy, with a sleek and bold exterior that pushes beyond traditional MPV design. Positioned as an “all-domain comfort flagship MPV,” the Wendao V9 seamlessly integrates technology with a composed and confident character, meeting the diverse expectations of the mainstream market for high-end new energy MPVs. For Wendao V9 drivers and passengers, HARMAN Ready Display delivers an intuitive, practical and high-quality in-cabin experience. 

Bringing Display Technology to Scale Across the Chinese Market

As software-defined vehicles (SDVs) continue to evolve, in-cabin display systems will play an increasingly vital role in human-vehicle interaction and feature integration. HARMAN will continue to leverage its Ready products to deepen collaboration with Chinese OEMs, accelerating the transition of innovative display technologies in the Chinese market from concept to mass production, which will create in-cabin experiences that are more intuitive, intelligent, and engaging.